Transfer Pricing and International Expansion: What Every Startup Should Know

September 24, 2025

International expansion represents a critical strategic phase for any startup that has reached a certain level of maturity and seeks to scale its operations into new markets. This process not only opens up opportunities to increase revenue and customer base, but also entails legal, tax, and operational risks that, if not properly managed, can compromise the long-term sustainability of the business. Therefore, it is essential to adopt a comprehensive approach that combines legal, tax, and financial aspects to ensure orderly and efficient internationalization.

Legal Structuring and Regulatory Compliance

Choosing the legal structure in the destination country is one of the most important decisions in the expansion strategy. Startups often evaluate whether to establish a subsidiary (independent legal entity), open a branch (extension of the parent company), or resort to contractual agreements with third parties (such as local agents or distributors). Each option involves key considerations in terms of:

  • Legal liability: subsidiaries limit the liability of the parent company, while branches do not.
  • Minimum capital requirements and initial contributions.
  • Tax treatment: branches are usually taxed on local source income, while subsidiaries are considered full tax residents in the new jurisdiction.
  • Corporate governance and accounting obligations.

In addition, the startup must comply with specific regulations in the host country, including:

  • Sectoral licenses and registrations with regulatory authorities.
  • Labor legislation and social security.
  • Personal data protection and privacy regulations.
  • Regulations on intellectual property, patents, and trademarks.
  • Limitations on foreign investment in strategic sectors.

Failure to comply with these provisions may result in financial penalties, suspension of operations, or even the inability to access tax incentives or government subsidies.

International Tax Planning and Transfer Pricing

Internationalization exposes startups to diverse tax systems, with different taxation regimes, double taxation avoidance treaties (DTTs), and specific anti-abuse rules. Designing an appropriate tax structure is key to avoiding excessive tax burdens and ensuring regulatory compliance.

In this scenario, transfer pricing plays a central role. These rules, harmonized mainly by the guidelines of the Organization for Economic Cooperation and Development (OECD), regulate transactions between related companies located in different jurisdictions.

Among the critical points to consider are:

  • Determination of margins and prices applied in intra-group transactions (sale of goods, provision of services, licensing of intangibles, internal financing, etc.).
  • Application of the arm’s length principle, which requires that these transactions be agreed upon under conditions equivalent to those that would apply between independent parties.
  • Preparation of mandatory documentation, which may include:
    • Local File, with details of transactions and economic analysis.
    • Master File, which describes the group’s global business.

An inadequate transfer pricing policy can lead to tax adjustments, financial penalties, and double taxation, affecting the profitability of the international operation.

Management of Exchange Rate, Contractual, and Financial Risks

Startups that expand internationally also face risks arising from exchange rate fluctuations, contractual differences, and local financial regulations. It is advisable to implement:

  • Solid intra-group agreements that clearly define the responsibilities and considerations of each entity.
  • Internal financing policies that cover intra-group loans, capital injections, and profit repatriation.
  • Currency hedging and exchange rate risk mitigation mechanisms.
  • Consolidated financial models that project legal, tax, and operational compliance costs, avoiding strains on the startup’s working capital.

It is also essential to design corporate governance policies that ensure the traceability of strategic decisions, accounting transparency, and alignment with the interests of investors and strategic partners.

Intangible Asset Protection and Intellectual Property Management

In many startups, the main value lies in their intangible assets, such as software, trademarks, patents, algorithms, or databases. Properly protecting these assets is essential to preserving competitive advantage and avoiding legal risks when expanding internationally.

To do so, it is essential to:

  • Register and protect these intangible assets in each country where you plan to operate, as intellectual property rights do not automatically extend globally. Local protection ensures that you can enforce these rights in the event of infringement or misuse.
  • Formalize clear licensing and assignment agreements for intra-group use, precisely defining the terms of use, ownership, and responsibilities of each party. This ensures effective control over the exploitation and commercialization of assets, in addition to complying with tax and transfer pricing regulations.
  • Evaluate the optimal location for asset ownership, considering legal, tax, and strategic factors. Centralizing intellectual property in a favorable jurisdiction can optimize management, reduce risks, and maximize tax benefits.

A solid, well-planned intellectual property strategy not only protects the startup’s critical assets, but also minimizes exposure to costly litigation, loss of control over key technology, and regulatory issues in foreign markets.

Specialized Advice for Expanding Startups

Internationalization requires expert handling of legal, tax, and transfer pricing issues. Having specialized advice from the outset is key to avoiding contingencies and ensuring sustainable growth.

TPC Group offers comprehensive solutions in international taxation, transfer pricing, and regulatory compliance, with a presence in more than 21 countries in Latin America, the United States, and Spain, providing the necessary support to expand your startup safely and efficiently.

 

Source: BNONEWS

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